@book{Berndt2010Inter-32547,
  year={2010},
  doi={10.1007/978-3-642-12691-8},
  isbn={978-3-642-12690-1},
  publisher={Springer},
  address={Heidelberg [u.a.]},
  title={Internationales Marketing-Management},
  edition={4., vollst. überarb. und erw. Aufl.},
  author={Berndt, Ralph and Fantapié Altobelli, Claudia and Sander, Matthias}
}

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