Die Bedeutung des EURO für das Marketing
| dc.contributor.author | Sander, Matthias | |
| dc.date.accessioned | 2017-01-13T15:04:00Z | |
| dc.date.available | 2017-01-13T15:04:00Z | |
| dc.date.issued | 1999 | deu |
| dc.description.abstract | The introduction of the Euro will have a wide range of consequences for the firms in the European Union. Especially the marketing sector is confronted with new challenges. In this paper the implications of the Euro for the four marketing instruments are analysed and possible reactions are shown. | deu |
| dc.description.version | published | deu |
| dc.identifier.doi | 10.1007/978-3-642-58425-1_10 | deu |
| dc.identifier.uri | https://kops.uni-konstanz.de/handle/123456789/36674 | |
| dc.language.iso | deu | deu |
| dc.subject.ddc | 330 | deu |
| dc.title | Die Bedeutung des EURO für das Marketing | deu |
| dc.type | INCOLLECTION | deu |
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| kops.citation.bibtex | @incollection{Sander1999Bedeu-36674,
year={1999},
doi={10.1007/978-3-642-58425-1_10},
title={Die Bedeutung des EURO für das Marketing},
number={6},
isbn={978-3-642-63587-8},
publisher={Springer},
address={Berlin},
series={Herausforderungen an das Management : Schriftenreihe der Graduate School of Business Administration Zürich},
booktitle={Management Strategien 2000},
pages={175--187},
editor={Berndt, Ralph},
author={Sander, Matthias}
} | |
| kops.citation.iso690 | SANDER, Matthias, 1999. Die Bedeutung des EURO für das Marketing. In: BERNDT, Ralph, ed.. Management Strategien 2000. Berlin: Springer, 1999, pp. 175-187. Herausforderungen an das Management : Schriftenreihe der Graduate School of Business Administration Zürich. 6. ISBN 978-3-642-63587-8. Available under: doi: 10.1007/978-3-642-58425-1_10 | deu |
| kops.citation.iso690 | SANDER, Matthias, 1999. Die Bedeutung des EURO für das Marketing. In: BERNDT, Ralph, ed.. Management Strategien 2000. Berlin: Springer, 1999, pp. 175-187. Herausforderungen an das Management : Schriftenreihe der Graduate School of Business Administration Zürich. 6. ISBN 978-3-642-63587-8. Available under: doi: 10.1007/978-3-642-58425-1_10 | eng |
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| kops.sourcefield | BERNDT, Ralph, ed.. <i>Management Strategien 2000</i>. Berlin: Springer, 1999, pp. 175-187. Herausforderungen an das Management : Schriftenreihe der Graduate School of Business Administration Zürich. 6. ISBN 978-3-642-63587-8. Available under: doi: 10.1007/978-3-642-58425-1_10 | deu |
| kops.sourcefield.plain | BERNDT, Ralph, ed.. Management Strategien 2000. Berlin: Springer, 1999, pp. 175-187. Herausforderungen an das Management : Schriftenreihe der Graduate School of Business Administration Zürich. 6. ISBN 978-3-642-63587-8. Available under: doi: 10.1007/978-3-642-58425-1_10 | deu |
| kops.sourcefield.plain | BERNDT, Ralph, ed.. Management Strategien 2000. Berlin: Springer, 1999, pp. 175-187. Herausforderungen an das Management : Schriftenreihe der Graduate School of Business Administration Zürich. 6. ISBN 978-3-642-63587-8. Available under: doi: 10.1007/978-3-642-58425-1_10 | eng |
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| source.contributor.editor | Berndt, Ralph | |
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| source.publisher.location | Berlin | deu |
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| source.title | Management Strategien 2000 | deu |