Product Placement
| dc.contributor.author | Berndt, Ralph | |
| dc.contributor.author | Sander, Matthias | |
| dc.date.accessioned | 2017-01-13T14:21:36Z | |
| dc.date.available | 2017-01-13T14:21:36Z | |
| dc.date.issued | 1995 | deu |
| dc.description.version | published | deu |
| dc.identifier.uri | https://kops.uni-konstanz.de/handle/123456789/36662 | |
| dc.language.iso | deu | deu |
| dc.subject.ddc | 330 | deu |
| dc.title | Product Placement | deu |
| dc.type | INCOLLECTION | deu |
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| kops.citation.bibtex | @incollection{Berndt1995Produ-36662,
year={1995},
title={Product Placement},
isbn={978-3-908545-10-1},
publisher={Thexis},
address={St. Gallen},
booktitle={Die Nicht-Klassiker der Unternehmungskommunikation},
pages={216--223},
editor={Tomczak, Torsten},
author={Berndt, Ralph and Sander, Matthias}
} | |
| kops.citation.iso690 | BERNDT, Ralph, Matthias SANDER, 1995. Product Placement. In: TOMCZAK, Torsten, ed. and others. Die Nicht-Klassiker der Unternehmungskommunikation. St. Gallen: Thexis, 1995, pp. 216-223. ISBN 978-3-908545-10-1 | deu |
| kops.citation.iso690 | BERNDT, Ralph, Matthias SANDER, 1995. Product Placement. In: TOMCZAK, Torsten, ed. and others. Die Nicht-Klassiker der Unternehmungskommunikation. St. Gallen: Thexis, 1995, pp. 216-223. ISBN 978-3-908545-10-1 | eng |
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| kops.sourcefield | TOMCZAK, Torsten, ed. and others. <i>Die Nicht-Klassiker der Unternehmungskommunikation</i>. St. Gallen: Thexis, 1995, pp. 216-223. ISBN 978-3-908545-10-1 | deu |
| kops.sourcefield.plain | TOMCZAK, Torsten, ed. and others. Die Nicht-Klassiker der Unternehmungskommunikation. St. Gallen: Thexis, 1995, pp. 216-223. ISBN 978-3-908545-10-1 | deu |
| kops.sourcefield.plain | TOMCZAK, Torsten, ed. and others. Die Nicht-Klassiker der Unternehmungskommunikation. St. Gallen: Thexis, 1995, pp. 216-223. ISBN 978-3-908545-10-1 | eng |
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| source.contributor.editor | Tomczak, Torsten | |
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| source.identifier.isbn | 978-3-908545-10-1 | deu |
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| source.title | Die Nicht-Klassiker der Unternehmungskommunikation | deu |