@incollection{Berndt1995Produ-36662,
  year={1995},
  title={Product Placement},
  isbn={978-3-908545-10-1},
  publisher={Thexis},
  address={St. Gallen},
  booktitle={Die Nicht-Klassiker der Unternehmungskommunikation},
  pages={216--223},
  editor={Tomczak, Torsten},
  author={Berndt, Ralph and Sander, Matthias}
}

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