Evaluating Cultural Industries : Investigating Visitors' Satisfaction in Theatres

Kurzanzeige
dc.contributor.authorBoerner, Sabine
dc.contributor.authorMoser, Volker
dc.contributor.authorJobst, Johanna
dc.date.accessioned2011-08-02T07:11:07Zdeu
dc.date.available2012-11-30T23:25:04Zdeu
dc.date.issued2011
dc.description.abstractThis study investigates visitors’ satisfaction with their subjective experience in theatres. Reconciling research on theatre marketing and theatre studies, a model of visitors’ satisfaction in theatre is suggested and an instrument to capture visitors’ satisfaction and its determinants is developed. Results from a field study (n = 158) on three performances of ‘Twelfth Night or What You Will’ (Shakespeare) in a German community theatre revealed spectators’ perception of stage direction and their emotional response as significant determinants. Comparing experienced to inexperienced visitors’ judgements, no differences were found. Conclusions for theatre marketing are drawn.eng
dc.description.versionpublished
dc.identifier.citationFirst publ. in: Service Industries Journal 31 (2011), 6, pp. 877-895deu
dc.identifier.doi10.1080/02642060902960792deu
dc.identifier.ppn348108958deu
dc.identifier.urihttp://kops.uni-konstanz.de/handle/123456789/13736
dc.language.isoengdeu
dc.legacy.dateIssued2011-08-02deu
dc.rightsterms-of-usedeu
dc.rights.urihttps://rightsstatements.org/page/InC/1.0/deu
dc.subjectvisitors’ satisfaction in theatredeu
dc.subjectsubjective judgementsdeu
dc.subjectexperienced theatregoersdeu
dc.subjectinter-rater agreemendeu
dc.subject.ddc350deu
dc.titleEvaluating Cultural Industries : Investigating Visitors' Satisfaction in Theatreseng
dc.typeJOURNAL_ARTICLEdeu
dspace.entity.typePublication
kops.citation.bibtex
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  doi={10.1080/02642060902960792},
  title={Evaluating Cultural Industries : Investigating Visitors' Satisfaction in Theatres},
  number={6},
  volume={31},
  issn={0264-2069},
  journal={The Service Industries Journal},
  pages={877--895},
  author={Boerner, Sabine and Moser, Volker and Jobst, Johanna}
}
kops.citation.iso690BOERNER, Sabine, Volker MOSER, Johanna JOBST, 2011. Evaluating Cultural Industries : Investigating Visitors' Satisfaction in Theatres. In: The Service Industries Journal. 2011, 31(6), pp. 877-895. ISSN 0264-2069. Available under: doi: 10.1080/02642060902960792deu
kops.citation.iso690BOERNER, Sabine, Volker MOSER, Johanna JOBST, 2011. Evaluating Cultural Industries : Investigating Visitors' Satisfaction in Theatres. In: The Service Industries Journal. 2011, 31(6), pp. 877-895. ISSN 0264-2069. Available under: doi: 10.1080/02642060902960792eng
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kops.sourcefieldThe Service Industries Journal. 2011, <b>31</b>(6), pp. 877-895. ISSN 0264-2069. Available under: doi: 10.1080/02642060902960792deu
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kops.sourcefield.plainThe Service Industries Journal. 2011, 31(6), pp. 877-895. ISSN 0264-2069. Available under: doi: 10.1080/02642060902960792eng
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