Publikation:

Evaluating Cultural Industries : Investigating Visitors' Satisfaction in Theatres

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Boerner_Evaluating.pdf
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2011

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http://nbn-resolving.de/urn:nbn:de:bsz:352-137363
DOI (zitierfähiger Link)
https://doi.org/10.1080/02642060902960792
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Politik- und Verwaltungswissenschaft: Publikationen
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The Service Industries Journal. 2011, 31(6), pp. 877-895. ISSN 0264-2069. Available under: doi: 10.1080/02642060902960792

Zusammenfassung

This study investigates visitors’ satisfaction with their subjective experience in theatres. Reconciling research on theatre marketing and theatre studies, a model of visitors’ satisfaction in theatre is suggested and an instrument to capture visitors’ satisfaction and its determinants is developed. Results from a field study (n = 158) on three performances of ‘Twelfth Night or What You Will’ (Shakespeare) in a German community theatre revealed spectators’ perception of stage direction and their emotional response as significant determinants. Comparing experienced to inexperienced visitors’ judgements, no differences were found. Conclusions for theatre marketing are drawn.

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visitors’ satisfaction in theatre, subjective judgements, experienced theatregoers, inter-rater agreemen

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ISO 690BOERNER, Sabine, Volker MOSER, Johanna JOBST, 2011. Evaluating Cultural Industries : Investigating Visitors' Satisfaction in Theatres. In: The Service Industries Journal. 2011, 31(6), pp. 877-895. ISSN 0264-2069. Available under: doi: 10.1080/02642060902960792
BibTex
@article{Boerner2011Evalu-13736,
  year={2011},
  doi={10.1080/02642060902960792},
  title={Evaluating Cultural Industries : Investigating Visitors' Satisfaction in Theatres},
  number={6},
  volume={31},
  issn={0264-2069},
  journal={The Service Industries Journal},
  pages={877--895},
  author={Boerner, Sabine and Moser, Volker and Jobst, Johanna}
}
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