@incollection{Sander2001Sachg-36150,
  year={2001},
  title={Sachgebiet Internationales Marketing},
  isbn={978-3-409-19971-1},
  publisher={Gabler},
  address={Wiesbaden},
  booktitle={Gabler-Marketing-Lexikon},
  editor={Bruhn, Manfred and Homburg, Christian},
  author={Sander, Matthias},
  note={Bearbeitung des Themengebiets "Internationales Marketing" als Sachgebietsverantwortlicher.}
}

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