Interpolating Happiness : Understanding the Intensity Gradations of Face Emojis Across Cultures

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2022
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Krekhov, Andrey
Emmerich, Katharina
Krueger, Jens Harald
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CHI '22 : CHI Conference on Human Factors in Computing Systems / Barbosa, Simone; Lampe, Cliff; Appert, Caroline; Shamma, David A.; Drucker, Steven; Williamson, Julie; Yatani, Koji (ed.). - New York : Association for Computing Machinery, 2022. - pp. 1-17. - ISBN 978-1-4503-9157-3
Abstract
We frequently utilize face emojis to express emotions in digital communication. But how wholly and precisely do such pictographs sample the emotional spectrum, and are there gaps to be closed? Our research establishes emoji intensity scales for seven basic emotions: happiness, anger, disgust, sadness, shock, annoyance, and love. In our survey (N = 1195), participants worldwide assigned emotions and intensities to 68 face emojis. According to our results, certain feelings, such as happiness or shock, are visualized by manifold emojis covering a broad spectrum of intensities. Other feelings, such as anger, have limited and only very intense representative visualizations. We further emphasize that the cultural background influences emojis’ perception: for instance, linear-active cultures (e.g., UK, Germany) rate the intensity of such visualizations higher than multi-active (e.g., Brazil, Russia) or reactive cultures (e.g., Indonesia, Singapore). To summarize, our manuscript promotes future research on more expressive, culture-aware emoji design.
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004 Computer Science
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CHI '22: CHI Conference on Human Factors in Computing Systems, Apr 29, 2022 - May 5, 2022, New Orleans, LA, USA
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Cite This
ISO 690KREKHOV, Andrey, Katharina EMMERICH, Johannes FUCHS, Jens Harald KRUEGER, 2022. Interpolating Happiness : Understanding the Intensity Gradations of Face Emojis Across Cultures. CHI '22: CHI Conference on Human Factors in Computing Systems. New Orleans, LA, USA, Apr 29, 2022 - May 5, 2022. In: BARBOSA, Simone, ed., Cliff LAMPE, ed., Caroline APPERT, ed., David A. SHAMMA, ed., Steven DRUCKER, ed., Julie WILLIAMSON, ed., Koji YATANI, ed.. CHI '22 : CHI Conference on Human Factors in Computing Systems. New York:Association for Computing Machinery, pp. 1-17. ISBN 978-1-4503-9157-3. Available under: doi: 10.1145/3491102.3517661
BibTex
@inproceedings{Krekhov2022Inter-57671,
  year={2022},
  doi={10.1145/3491102.3517661},
  title={Interpolating Happiness : Understanding the Intensity Gradations of Face Emojis Across Cultures},
  isbn={978-1-4503-9157-3},
  publisher={Association for Computing Machinery},
  address={New York},
  booktitle={CHI '22 : CHI Conference on Human Factors in Computing Systems},
  pages={1--17},
  editor={Barbosa, Simone and Lampe, Cliff and Appert, Caroline and Shamma, David A. and Drucker, Steven and Williamson, Julie and Yatani, Koji},
  author={Krekhov, Andrey and Emmerich, Katharina and Fuchs, Johannes and Krueger, Jens Harald}
}
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