Building Holistic Evidence for Social Media Impact

Mergel, Ines

Building Holistic Evidence for Social Media Impact

Dateien

Mergel_2-b33grrp0mtrk5.pdf(99.4 KB)

Datum

2017

Publikationstyp

Zeitschriftenartikel

Publikationsstatus

Published

Erschienen in

Public Administration Review : PAR ; 77 (2017), 4. - S. 489-495. - ISSN 0033-3352. - eISSN 1540-6210

Zusammenfassung

Social media measurement is important for understanding an organization's reach and engagement with its audiences. In response to Warren Kagarise and Staci M. Zavattaro's question about what works in social media measurement, this article discusses how public administration researchers and practitioners are using social media data that they can easily collect from social media platforms and contrasts these practices with data measurement efforts that can provide deeper insights for evidence-based decision making. This evidence includes interactivity and connectivity among citizens, attributes of network actors, and network structures and positions to understand how content travels through the network and who are the influential actors.

Fachgebiet (DDC)

320 Politik

Schlagwörter

Social Media Data

Zitieren

ISO 690

MERGEL, Ines, 2017. Building Holistic Evidence for Social Media Impact. In: Public Administration Review : PAR. 77(4), pp. 489-495. ISSN 0033-3352. eISSN 1540-6210. Available under: doi: 10.1111/puar.12780

BibTex

@article{Mergel2017-07Build-38989,
  year={2017},
  doi={10.1111/puar.12780},
  title={Building Holistic Evidence for Social Media Impact},
  number={4},
  volume={77},
  issn={0033-3352},
  journal={Public Administration Review : PAR},
  pages={489--495},
  author={Mergel, Ines}
}

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Universitätsbibliographie

Ja