New alterities and emerging cultures of social interaction

Abstract

Globalization has generated increased societ al heterogeneity and awakened interest of a new kind in social cohesion and integrat ion. But globalization is not the only contemporary process to give rise to societ al hybridization. Two other such processes— much less attended to in the theoretical debate but no less problematic as regards social integration—are societal ageing and robotization. Drawing on statistical estimates, this paper begins by assessing the relevance of these new processes of hybridization. The predictions in question in dicate that in the near future, everyday interaction, not just with cultural stranger s and ‘intelligent’ machines, but also with people suffering from dementia, will be an omnipresent phenomenon, confronting our societies with types and degrees of alterity never before encountered. Whereas contact with cultural strangers is to some extent familiar (though not yet taken as standard), interaction with intelligent technological devices and dementia sufferers represent new forms of alterity for which most societies have not yet established routines of conduct. This paper gives a de tailed account of a number of empirical studies showing how new forms of hybrid in teraction and cooperation evolve out of repeated contact with each of the three alte rities. With this groundwork in place, the paper then attempts to identify not only t he ways in which routines may develop out of interaction with the three alterities but also the trends towards, and prerequisites for, the emergence of a new culture of cooperation and interaction.