Sequential processing of cues in Memory-based multiattribute decisions

Bröder, Arndt; Gaissmaier, Wolfgang

Sequential processing of cues in Memory-based multiattribute decisions

Dateien

Broeder_279210.pdfGröße: 129.22 KBDownloads: 205

Datum

2007

Autor:innen

Bröder, Arndt

Gaissmaier, Wolfgang

Open Access-Veröffentlichung

Open Access Green

Sammlungen

Psychologie

Publikationstyp

Zeitschriftenartikel

Publikationsstatus

Published

Erschienen in

Psychonomic Bulletin & Review. 2007, 14(5), pp. 895-900. ISSN 1069-9384. eISSN 1531-5320. Available under: doi: 10.3758/BF03194118

Zusammenfassung

When probabilistic inferences have to be made from cue values stored in long-term memory, many participants appear to use fast and frugal heuristics, such as “take the best” (TTB), that assume sequential search of cues. A simultaneous global matching process with cue weights that are appropriately chosen would mimic the decision outcomes, albeit assuming different cognitive processes. We present a reanalysis of response times (RTs) from five published experiments (n 5 415) and one new experiment (n 5 82) that support the assumption of sequential search. In all instances in which decision outcomes indicated the use of TTB’s decision rule, decision times increased monotonically with the number of cues that had to be searched in memory. Furthermore, RT patterns fitted the outcome-based strategy classifications, which further validates both measures.

Fachgebiet (DDC)

150 Psychologie

Zitieren

ISO 690

BRÖDER, Arndt, Wolfgang GAISSMAIER, 2007. Sequential processing of cues in Memory-based multiattribute decisions. In: Psychonomic Bulletin & Review. 2007, 14(5), pp. 895-900. ISSN 1069-9384. eISSN 1531-5320. Available under: doi: 10.3758/BF03194118

BibTex

@article{Broder2007Seque-27921,
  year={2007},
  doi={10.3758/BF03194118},
  title={Sequential processing of cues in Memory-based multiattribute decisions},
  number={5},
  volume={14},
  issn={1069-9384},
  journal={Psychonomic Bulletin & Review},
  pages={895--900},
  author={Bröder, Arndt and Gaissmaier, Wolfgang}
}

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