@incollection{Mergel2015Desig-43002,
  year={2015},
  title={Designing Social Media Strategies and Policies},
  edition={3rd edition},
  isbn={978-1-118-77555-4},
  publisher={Jossey Bass},
  address={Hoboken},
  booktitle={Handbook of public administration},
  pages={456--468},
  editor={Perry, James L. and Christensen, Robert K.},
  author={Mergel, Ines}
}

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