Publikation:

Love is blind : Partisanship and perception of negative campaign messages in a multiparty system

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2020

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Hirsch, Lisa
Jenny, Marcelo

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Political Research Exchange (PRX). Routledge, Taylor & Francis Group. 2020, 2(1), 1806002. eISSN 2474-736X. Available under: doi: 10.1080/2474736X.2020.1806002

Zusammenfassung

We study how partisanship influences the perception of directed campaign statements of varying polarity and sentiment strength. Using a crowdsourced survey experiment with German participants, we find asymmetrical perceptual biases. Partisan respondents perceive negative campaigning from or about a party they favour, as less negative than non-partisans. The discounting effect applies particularly for voters with stronger preferences and for messages that are more strongly negative. Partisan preferences only weakly influence the perception of neutral or positive campaign statements. The discounting biases found for negative statements point at limits of negative campaigning effects in electoral contests. Different effects for weakly and strongly worded messages substantiate concerns that dichotomous approaches to negative campaigning could miss important variation in party communication and its effects.

Zusammenfassung in einer weiteren Sprache

Fachgebiet (DDC)
320 Politik

Schlagwörter

Negative campaigning, party competition, partisanship, perceptual bias, survey experiment

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ISO 690HASELMAYER, Martin, Lisa HIRSCH, Marcelo JENNY, 2020. Love is blind : Partisanship and perception of negative campaign messages in a multiparty system. In: Political Research Exchange (PRX). Routledge, Taylor & Francis Group. 2020, 2(1), 1806002. eISSN 2474-736X. Available under: doi: 10.1080/2474736X.2020.1806002
BibTex
@article{Haselmayer2020-08-25blind-54831,
  year={2020},
  doi={10.1080/2474736X.2020.1806002},
  title={Love is blind : Partisanship and perception of negative campaign messages in a multiparty system},
  number={1},
  volume={2},
  journal={Political Research Exchange (PRX)},
  author={Haselmayer, Martin and Hirsch, Lisa and Jenny, Marcelo},
  note={Article Number: 1806002}
}
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