Beyond nudge : advancing the state-of-the-art of Behavioural Public Policy and Administration

Abstract

In this introduction, we develop a behaviourally informed, integrated conceptual model of the policy process that embeds individual attitudes and behaviour into context at the meso and macro level. We argue that behavioural approaches can be situated within a broader tradition of methodological individualism. Despite focusing on the micro level of policy processes, the contributions in this issue demonstrate that the behavioural study of public policy and administration can go beyond the individual level and give important insights into policy and societal outcomes. Our model enables us to draw more substantial lessons from behavioural research by moving beyond the verification of individual behaviour change. If based on a broad conceptual design and methodological pluralism, behavioural policies bear the potential to better understand, investigate and shape social outcomes.