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Are Factorial Survey Experiments Prone to Survey Mode Effects?

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2019

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LAVRAKAS, Paul, ed., Michael TRAUGOTT, ed., Courtney KENNEDY, ed. and others. Experimental Methods in Survey Research : Techniques that Combine Random Sampling with Random Assignment. John Wiley & Sons, 2019, pp. 371-392. ISBN 978-1-119-08374-0. Available under: doi: 10.1002/9781119083771.ch19

Zusammenfassung

This chapter uses key concepts of the total survey error framework to study possible mode effects. It focuses on the effects of interviewer presence on item nonresponse, inconsistency of responses and measurement errors such as response sets, and how these issues and possible further mode effects affect the substantive results gained by the factorial survey experiment in a case study. The chapter begins with a brief illustration of the factorial survey method and continues with a discussion of typical modes, design issues, and their connection to mode effects. In the case study, two different survey modes are analyzed: a face‐to‐face interview where respondents filled in the factorial survey module themselves, but an interviewer was present for optional support, and a completely self‐administered mode (where respondents could choose between completing a mail and a web survey). The chapter concludes with a short summary and discussion of the practical implications.

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300 Sozialwissenschaften, Soziologie

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completely self‐administered mode, design issues, face‐to‐face interview, factorial survey experiments, item nonresponse, measurement errors, survey mode effects, total survey error framework

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ISO 690AUSPURG, Katrin, Thomas HINZ, Sandra WALZENBACH, 2019. Are Factorial Survey Experiments Prone to Survey Mode Effects?. In: LAVRAKAS, Paul, ed., Michael TRAUGOTT, ed., Courtney KENNEDY, ed. and others. Experimental Methods in Survey Research : Techniques that Combine Random Sampling with Random Assignment. John Wiley & Sons, 2019, pp. 371-392. ISBN 978-1-119-08374-0. Available under: doi: 10.1002/9781119083771.ch19
BibTex
@incollection{Auspurg2019Facto-47184,
  year={2019},
  doi={10.1002/9781119083771.ch19},
  title={Are Factorial Survey Experiments Prone to Survey Mode Effects?},
  isbn={978-1-119-08374-0},
  publisher={John Wiley & Sons},
  booktitle={Experimental Methods in Survey Research : Techniques that Combine Random Sampling with Random Assignment},
  pages={371--392},
  editor={Lavrakas, Paul and Traugott, Michael and Kennedy, Courtney},
  author={Auspurg, Katrin and Hinz, Thomas and Walzenbach, Sandra}
}
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