Pharmamarketing im World Wide Web


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Prüfsumme: MD5:a601a506794b42a00e67a1c4d9f71873

LUCE, Rembert, 1997. Pharmamarketing im World Wide Web [Master thesis]

@mastersthesis{Luce1997Pharm-625, title={Pharmamarketing im World Wide Web}, year={1997}, author={Luce, Rembert} }

Luce, Rembert application/pdf Pharmamarketing im World Wide Web 2011-03-22T17:45:16Z Luce, Rembert terms-of-use 2011-03-22T17:45:16Z 1997 deu The World Wide Web (WWW) has experienced great growth as a value-added service of the internet during the last years. It<br />is used by many companies as a medium for marketingpurposes. Electronical marketing allows many possibilities: These are<br />illustrated in the following paper. It also differs greatly in comparison to marketing in the traditional media.<br /><br />Pharma-marketing has many special aspects which are particular to this branch. In comparison to other industrial branches<br />there are many legal aspects which influence marketing andmarket-strutures in the field of medicine. The target groups of<br />phara-marketing are heterogeneous.<br /><br />It is aim of this paper to discuss the overlapping of both marketing areas. To what extent the possibilities of electronical<br />marketing are of signifigance for pharma companies will be discussed. The realization of pharma-marketing in World Wide<br />Web will also be introduced. Further, potential changes in the structures of sales and communication of the pharma market, as<br />a possible result of marketing in the World Wide Web will be discussed.

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