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Konzeptentwicklung für einen elektronischen Marktplatz der Marke Mercedes-Benz im Jahr 2005

Konzeptentwicklung für einen elektronischen Marktplatz der Marke Mercedes-Benz im Jahr 2005

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Prüfsumme: MD5:95a20dac9065aef639ecb9552fec39ad

ZIMMERMANN, Frank, 2002. Konzeptentwicklung für einen elektronischen Marktplatz der Marke Mercedes-Benz im Jahr 2005 [Dissertation]. Konstanz: University of Konstanz

@phdthesis{Zimmermann2002Konze-5921, title={Konzeptentwicklung für einen elektronischen Marktplatz der Marke Mercedes-Benz im Jahr 2005}, year={2002}, author={Zimmermann, Frank}, address={Konstanz}, school={Universität Konstanz} }

application/pdf The dissertation describes the preparation of a concept for an electronic marketplace of the brand Mercedes-Benz from DaimlerChrysler in 2005. The B2C-focused document considers at first the influencing factors for an electronic marketplace of a brand of a car manufacturer. The different views of the company, the sales organization and the customers are as well included. A quantitative orientated competitor analysis is supporting the definition of the present position in the website competition of car-manufacturers. The af-ter that following customer-orientated data ascertainments consist of different interviews and polls. On the one hand side DaimlerChrysler experts of the leading e-business countries of the world and of the sales organization of Germany were asked about the future of the car manufacturers in the WWW. On the other hand side, data of customers and inter-ested people were collected by an online poll and a survey on an international automobile exhibition. In addition a task force of the headquarter of DaimlerChrysler in Stuttgart were appointed for generating supplementary ideas.<br />The collected data were subdivided in the segments presentation, information, transaction and interaction. Possible components of the future website were described and a prioritization was accomplished on the basis of the results of the customer polls and the prospect polls.<br />The dissertation shows the possible changes of the influencing framework of electronic market places in the automobile business as well as the customer expectations in future especially for Mercedes-Benz and takes the gained results to construct a concept definition for the future web appearance of Mercedes-Benz in Germany. Konzeptentwicklung für einen elektronischen Marktplatz der Marke Mercedes-Benz im Jahr 2005 2002 Development of a concept for an electronic marketplace of the brand Mercedes-Benz in the year 2005 deu Zimmermann, Frank Zimmermann, Frank 2011-03-24T16:01:23Z 2011-03-24T16:01:23Z deposit-license

Dateiabrufe seit 01.10.2014 (Informationen über die Zugriffsstatistik)

Dissertation_Zimmermann_18032002.pdf 1103

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