Strategische Allianzen in der deutschen Messebranche

Thumbnail Image
Date
2007
Authors
Kaya, Ahmet
Editors
Contact
Journal ISSN
Electronic ISSN
ISBN
Bibliographical data
Publisher
Series
DOI (citable link)
ArXiv-ID
International patent number
Link to the license
EU project number
Project
Open Access publication
Restricted until
Title in another language
Strategic alliances in the German exhibition sector
Research Projects
Organizational Units
Journal Issue
Publication type
Diploma thesis
Publication status
Published in
Abstract
Recent trends have shown an increasing importance of alliances as a strategic option for businesses. Several studies state that companies in vulnerable positions and undergoing business discontinuity tend even more to perform alliances. The trend is furthermore especially applicable to companies from the business services sector.

The German exhibition organizers form one of the most important service industries of their country. Their global position is undisputed. But in recent years they had to struggle with decreasing numbers of exhibitors and visitors whilst the hall capacities continued to increase. Moreover exhibition organisers from abroad with ambitious fairgrounds make part of a competition which was previously to such an extent, non existent.

Nevertheless strategic alliances between German exhibition organizers are being performed only to an insignificant manner. Considering these trends this master thesis deals with the applicability of the concept of strategic alliances to the German exhibition industry on the one hand.

The theoretical applicability will be explained by pulling up the market based view and the research based view of strategic management. Case studies of failed alliances of the past and of current successful ones will point out the practicability of alliances between exhibition organizers.

On the other hand the existence of sectoral features that avert the accomplishment of alliances between German exhibition organizers will be examined. The identification of these features will be done through an intensive research of relevant literature and more importantly by interviewing several experts.

In this context, possibilities offered by alliances to the participating exhibition organizers will be illustrated, as well as their limitations.
Summary in another language
Die Arbeit "Strategische Allianzen in der deutschen Messebranche" untersucht, warum Unternehmenskooperationen als strategische Option von den deutschen Messegesellschafen äußerst verhalten eingegangen werden. Es stellt sich die Frage nach der Anwendbarkeit des Konzepts der strategischen Allianzen auf die deutsche Messebranche. Es leitet sich somit die Forschungsfrage ab, Gibt es branchenspezifische Charakteristika, die das Zustandekommen von strategischen Allianzen in der deutschen Messebranche erschweren, oder gar verhindern? Zur Beantwortung dieser Frage wird zunächst die Anwendbarkeit anhand theoretischer Erklärungsansätze zum Zustandekommen von strategischen Allianzen überprüft. Die Chancen und Möglichkeiten, die strategische Allianzen für die in der deutschen Messebranche tätigen Messeveranstalter bieten, sollen somit aufgezeigt werden.

Anschließend wird mit der Identifizierung von branchenspezifischen Charakteristika, die die Schließung von strategischen Allianzen in der deutschen Messebranche erschweren oder gar verhindern, der Forschungsfrage nachgegangen. Abschließend soll auf die Grenzen von strategischen Allianzen in der deutschen Messebranche eingegangen werden.
Subject (DDC)
320 Politics
Keywords
Umwegrentabilität,Standortförderung,Auslandsvertriebsnetz,Umwegrendite
Conference
Review
undefined / . - undefined, undefined. - (undefined; undefined)
Cite This
ISO 690KAYA, Ahmet, 2007. Strategische Allianzen in der deutschen Messebranche [Master thesis]
BibTex
@mastersthesis{Kaya2007Strat-4194,
  year={2007},
  title={Strategische Allianzen in der deutschen Messebranche},
  author={Kaya, Ahmet}
}
RDF
<rdf:RDF
    xmlns:dcterms="http://purl.org/dc/terms/"
    xmlns:dc="http://purl.org/dc/elements/1.1/"
    xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"
    xmlns:bibo="http://purl.org/ontology/bibo/"
    xmlns:dspace="http://digital-repositories.org/ontologies/dspace/0.1.0#"
    xmlns:foaf="http://xmlns.com/foaf/0.1/"
    xmlns:void="http://rdfs.org/ns/void#"
    xmlns:xsd="http://www.w3.org/2001/XMLSchema#" > 
  <rdf:Description rdf:about="https://kops.uni-konstanz.de/server/rdf/resource/123456789/4194">
    <dc:format>application/pdf</dc:format>
    <dc:language>deu</dc:language>
    <dcterms:issued>2007</dcterms:issued>
    <foaf:homepage rdf:resource="http://localhost:8080/"/>
    <dcterms:alternative>Strategic alliances in the German exhibition sector</dcterms:alternative>
    <dc:contributor>Kaya, Ahmet</dc:contributor>
    <dc:date rdf:datatype="http://www.w3.org/2001/XMLSchema#dateTime">2011-03-24T10:13:02Z</dc:date>
    <dc:creator>Kaya, Ahmet</dc:creator>
    <dcterms:hasPart rdf:resource="https://kops.uni-konstanz.de/bitstream/123456789/4194/1/Dipl_Kaya.pdf"/>
    <dcterms:isPartOf rdf:resource="https://kops.uni-konstanz.de/server/rdf/resource/123456789/42"/>
    <dcterms:abstract xml:lang="eng">Recent trends have shown an increasing importance of alliances as a strategic option for businesses. Several studies state that companies in vulnerable positions and undergoing business discontinuity tend even more to perform alliances. The trend is furthermore especially applicable to companies from the business services sector.&lt;br /&gt;&lt;br /&gt;The German exhibition organizers form one of the most important service industries of their country. Their global position is undisputed. But in recent years they had to struggle with decreasing numbers of exhibitors and visitors whilst the hall capacities continued to increase. Moreover exhibition organisers from abroad with ambitious fairgrounds make part of a competition which was previously to such an extent, non existent.&lt;br /&gt;&lt;br /&gt;Nevertheless strategic alliances between German exhibition organizers are being performed only to an insignificant manner. Considering these trends this master thesis deals with the applicability of the concept of strategic alliances to the German exhibition industry on the one hand.&lt;br /&gt;&lt;br /&gt;The theoretical applicability will be explained by pulling up the market based view and the research based view of strategic management. Case studies of failed alliances of the past and of current successful ones will point out the practicability of alliances between exhibition organizers.&lt;br /&gt;&lt;br /&gt;On the other hand the existence of sectoral features that avert the accomplishment of alliances between German exhibition organizers will be examined. The identification of these features will be done through an intensive research of relevant literature and more importantly by interviewing several experts.&lt;br /&gt;&lt;br /&gt;In this context, possibilities offered by alliances to the participating exhibition organizers will be illustrated, as well as their limitations.</dcterms:abstract>
    <bibo:uri rdf:resource="http://kops.uni-konstanz.de/handle/123456789/4194"/>
    <dcterms:available rdf:datatype="http://www.w3.org/2001/XMLSchema#dateTime">2011-03-24T10:13:02Z</dcterms:available>
    <dspace:isPartOfCollection rdf:resource="https://kops.uni-konstanz.de/server/rdf/resource/123456789/42"/>
    <dspace:hasBitstream rdf:resource="https://kops.uni-konstanz.de/bitstream/123456789/4194/1/Dipl_Kaya.pdf"/>
    <dcterms:rights rdf:resource="https://rightsstatements.org/page/InC/1.0/"/>
    <dcterms:title>Strategische Allianzen in der deutschen Messebranche</dcterms:title>
    <dc:rights>terms-of-use</dc:rights>
    <void:sparqlEndpoint rdf:resource="http://localhost/fuseki/dspace/sparql"/>
  </rdf:Description>
</rdf:RDF>
Internal note
xmlui.Submission.submit.DescribeStep.inputForms.label.kops_note_fromSubmitter
Contact
URL of original publication
Test date of URL
Examination date of dissertation
Method of financing
Comment on publication
Alliance license
Corresponding Authors der Uni Konstanz vorhanden
International Co-Authors
Bibliography of Konstanz
Refereed