Diploma thesis:
Auswirkungen des Online-Informationsmarktes auf Unternehmensentscheidungen

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1998
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Schertel, Stefan
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Abstract
Information is needed for most of the (relevant) decisions made in companies. As a result of the changing and expanding
globalization during the last decades, companies depend more than before on information that is up-to-date and fast available
and is extracted from a large database. Online-information which is available on the worldwide information market has the
needed advantages: it is a large, constantly growing market with a database feeded and updated by its participants throughout
the whole world. Through the use of electronic media, its resources (information) can be retrieved irrespective of location and
time.

This paper discusses possible effects of the online-information-market on decisions in enterprises. Therefore experts of six large
and worldwide active companies from the Bodensee region have been interviewed. The theses developed in the theoretical part
are discussed based on the statements of the interviewed experts.

The aim of the paper is the presentation of possible and necessary changes in companies in order to be able to use the
advantages given through the online-information-market. It is discussed how online-information can support decision making in
companies.

As most important results are to be named the realization of an intranet and the acceptance of a new point of view on
information.
Summary in another language
Informationen sind die Grundlage für begründete Entscheidungen in Unternehmen. Vor allem im Zuge der Globalisierung wird
es zunehmend notwendig, diesen Informationen eine große, aktuelle und schnell verfügbare Datenbasis zu Grunde zu legen.
Hierzu bietet sich der online verfügbare Teil des Informationsmarktes, der Online-Informationsmarkt, besonders an. Er
basiert auf einer großen, weltweit gespeisten, ständig wachsenden und aktualisierten Datenbasis auf die mittels elektronischer
Medien zeitlich und räumlich unabhängig zugegriffen werden kann.

In der vorliegenden Arbeit wird untersucht, wie sich der stark wachsende Online-Informationsmarkt auf
Entscheidungsstrukturen in den Unternehmen auswirken kann. Dazu wurden in sechs großen und weltweit tätigen Unternehmen
aus der Bodenseeregion Experten interviewt. Anhand dieser Interviews werden die im theoretischen Teil der Arbeit
entwickelten Thesen diskutiert.

Ziel der Arbeit ist es aufzuzeigen, welche Veränderungen in Unternehmen notwendig sind, um die Vorteile des
Online-Informationsmarktes realisieren zu können und die dort vorhandenen Ressourcen sinnvoll zur
Entscheidungsunterstützung einzusetzen.

Als wichtigste Ergebnisse haben sich die Notwendigkeit einer zügigen Realisierung des internen Online-Informationsmarktes,
des Intranets, sowie die Veränderung der Sichtweise auf die Ressource Information herausgestellt.
Subject (DDC)
320 Politics
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Cite This
ISO 690SCHERTEL, Stefan, 1998. Auswirkungen des Online-Informationsmarktes auf Unternehmensentscheidungen [Master thesis]
BibTex
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  year={1998},
  title={Auswirkungen des Online-Informationsmarktes auf Unternehmensentscheidungen},
  author={Schertel, Stefan}
}
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