Four Functions of Digital Tools in Election Campaigns : The German Case

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JUNGHERR, Andreas, 2016. Four Functions of Digital Tools in Election Campaigns : The German Case. In: The International Journal of Press/Politics. 21(3), pp. 358-377. ISSN 1940-1612. eISSN 1940-1620. Available under: doi: 10.1177/1940161216642597

@article{Jungherr2016-07-01Funct-36419, title={Four Functions of Digital Tools in Election Campaigns : The German Case}, year={2016}, doi={10.1177/1940161216642597}, number={3}, volume={21}, issn={1940-1612}, journal={The International Journal of Press/Politics}, pages={358--377}, author={Jungherr, Andreas} }

<rdf:RDF xmlns:dcterms="" xmlns:dc="" xmlns:rdf="" xmlns:bibo="" xmlns:dspace="" xmlns:foaf="" xmlns:void="" xmlns:xsd="" > <rdf:Description rdf:about=""> <dc:rights>terms-of-use</dc:rights> <dc:contributor>Jungherr, Andreas</dc:contributor> <dcterms:hasPart rdf:resource=""/> <dcterms:available rdf:datatype="">2016-12-20T08:48:16Z</dcterms:available> <dc:language>eng</dc:language> <dspace:hasBitstream rdf:resource=""/> <bibo:uri rdf:resource=""/> <foaf:homepage rdf:resource="http://localhost:8080/jspui"/> <dc:creator>Jungherr, Andreas</dc:creator> <dspace:isPartOfCollection rdf:resource=""/> <dcterms:title>Four Functions of Digital Tools in Election Campaigns : The German Case</dcterms:title> <dcterms:rights rdf:resource=""/> <dcterms:issued>2016-07-01</dcterms:issued> <void:sparqlEndpoint rdf:resource="http://localhost/fuseki/dspace/sparql"/> <dcterms:isPartOf rdf:resource=""/> <dc:date rdf:datatype="">2016-12-20T08:48:16Z</dc:date> <dcterms:abstract xml:lang="eng">This article presents a case study of the use of digital tools by campaign organizations in Germany’s 2013 federal election. Based on observations and in-depth interviews with key personnel in the campaigns of six of the parties running for Parliament, I examine whether German campaigns’ use of digital tools follows the usage practices that have been identified in studies of campaigns in the United States. I group how campaigns use digital tools into four categories: organizational structures and work routines, presence in information spaces online, support in resource collection and allocation, and symbolic uses. I show that these categories capture how German parties use digital tools. U.S.-based studies can thus provide helpful interpretive frameworks for studying digital campaigning in other countries. However, I also reveal that there are important differences between German and U.S.-based online campaigning. These differences stem from the different levels of intensity with which digital tools are deployed in each country.</dcterms:abstract> </rdf:Description> </rdf:RDF>

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