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Exploring the Association between Television Advertising of Healthy and Unhealthy Foods, Self-Control, and Food Intake in Three European Countries

Exploring the Association between Television Advertising of Healthy and Unhealthy Foods, Self-Control, and Food Intake in Three European Countries

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GIESE, Helge, Laura M. KÖNIG, Diana TAUT, Hanna OLLILA, Adriana BĂBAN, Pilvikki ABSETZ, Harald SCHUPP, Britta RENNER, 2015. Exploring the Association between Television Advertising of Healthy and Unhealthy Foods, Self-Control, and Food Intake in Three European Countries. In: Applied Psychology : Health and Well-Being. 7(1), pp. 41-62. ISSN 1758-0846. eISSN 1758-0854

@article{Giese2015Explo-29977, title={Exploring the Association between Television Advertising of Healthy and Unhealthy Foods, Self-Control, and Food Intake in Three European Countries}, year={2015}, doi={10.1111/aphw.12036}, number={1}, volume={7}, issn={1758-0846}, journal={Applied Psychology : Health and Well-Being}, pages={41--62}, author={Giese, Helge and König, Laura M. and Taut, Diana and Ollila, Hanna and Băban, Adriana and Absetz, Pilvikki and Schupp, Harald and Renner, Britta} }

Schupp, Harald Absetz, Pilvikki Renner, Britta Băban, Adriana Taut, Diana 2015-02-24T08:18:30Z Ollila, Hanna Ollila, Hanna Exploring the Association between Television Advertising of Healthy and Unhealthy Foods, Self-Control, and Food Intake in Three European Countries 2015-02-24T08:18:30Z Absetz, Pilvikki Băban, Adriana Renner, Britta Schupp, Harald 2015 eng Giese, Helge Background:<br /> Building upon previous results, the present study explored the relationship between exposure to unhealthy and healthy food TV commercials, trait self-control, and food intake.<br /><br />Methods:<br />In total, 825 Finns (53% female), 1,055 Germans (55% female), and 971 Romanians (55% female) aged 8-21 reported advertisement exposure, self-control, and food intake.<br /><br />Results:<br />Altogether, participants indicated higher exposure to unhealthy compared to healthy food advertisements (F(1, 2848) = 354.73, p < .001, partial η(2)  = .111). Unhealthy food advertisement exposure was positively associated with unhealthy food intake (all β ≥ .16, p < .001). Healthy food advertisement exposure was positively associated with fruit and vegetable consumption (β = .10, p < .001). Self-control was associated with higher consumption of healthy (β ≥ .09, p < .001) and lower consumption of unhealthy foods (all β ≥ -.11, p < .001). Yet, findings of advertising and self-control were mainly independent (interactions: β ≤ |.07|, p ≥ .002).<br /><br />Conclusion:<br />Even though the results suggest that healthy advertisement exposure and self-control might be beneficial for children's and adolescents' diet, self-control might be insufficient to alleviate the positive relationship between unhealthy food advertising and unhealthy eating. König, Laura M. Giese, Helge König, Laura M. Taut, Diana

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