## Journal article: From recognition to decisions : extending and testing recognition-based models for multialternative inference

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June 2010
##### Editors
Marewski, Julian N.
Schooler, Lael J.
Goldstein, Daniel G.
Gigerenzer, Gerd
Journal article
##### Abstract
The recognition heuristic is a noncompensatory strategy for inferring which of two alternatives, one recognized and the other not, scores higher on a criterion. According to it, such inferences are based solely on recognition. We generalize this heuristic to tasks with multiple alternatives, proposing a model of how people identify the consideration sets from which they make their final decisions. In doing so, we address concerns about the heuristic’s adequacy as a model of behavior: Past experiments have led several authors to conclude that there is no evidence for a noncompensatory use of recognition but clear evidence that recognition is integrated with other information. Surprisingly, however, in no study was this competing hypothesis - the compensatory integration of recognition - formally specified as a computational model. In four studies, we specify five competing models, conducting eight model comparisons. In these model comparisons, the recognition heuristic emerges as the best predictor of people’s inferences.
150 Psychology
##### Published in
Psychonomic Bulletin & Review ; 17 (2010), 3. - pp. 287-309. - ISSN 1069-9384. - eISSN 1531-5320
##### Cite This
ISO 690MAREWSKI, Julian N., Wolfgang GAISSMAIER, Lael J. SCHOOLER, Daniel G. GOLDSTEIN, Gerd GIGERENZER, 2010. From recognition to decisions : extending and testing recognition-based models for multialternative inference. In: Psychonomic Bulletin & Review. 17(3), pp. 287-309. ISSN 1069-9384. eISSN 1531-5320. Available under: doi: 10.3758/PBR.17.3.287
BibTex
@article{Marewski2010-06recog-28039,
year={2010},
doi={10.3758/PBR.17.3.287},
title={From recognition to decisions : extending and testing recognition-based models for multialternative inference},
number={3},
volume={17},
issn={1069-9384},
journal={Psychonomic Bulletin & Review},
pages={287--309},
author={Marewski, Julian N. and Gaissmaier, Wolfgang and Schooler, Lael J. and Goldstein, Daniel G. and Gigerenzer, Gerd}
}

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