Sequential processing of cues in Memory-based multiattribute decisions

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BRÖDER, Arndt, Wolfgang GAISSMAIER, 2007. Sequential processing of cues in Memory-based multiattribute decisions. In: Psychonomic Bulletin & Review. 14(5), pp. 895-900. ISSN 1069-9384. eISSN 1531-5320. Available under: doi: 10.3758/BF03194118

@article{Broder2007Seque-27921, title={Sequential processing of cues in Memory-based multiattribute decisions}, year={2007}, doi={10.3758/BF03194118}, number={5}, volume={14}, issn={1069-9384}, journal={Psychonomic Bulletin & Review}, pages={895--900}, author={Bröder, Arndt and Gaissmaier, Wolfgang} }

When probabilistic inferences have to be made from cue values stored in long-term memory, many participants appear to use fast and frugal heuristics, such as “take the best” (TTB), that assume sequential search of cues. A simultaneous global matching process with cue weights that are appropriately chosen would mimic the decision outcomes, albeit assuming different cognitive processes. We present a reanalysis of response times (RTs) from five published experiments (n 5 415) and one new experiment (n 5 82) that support the assumption of sequential search. In all instances in which decision outcomes indicated the use of TTB’s decision rule, decision times increased monotonically with the number of cues that had to be searched in memory. Furthermore, RT patterns fitted the outcome-based strategy classifications, which further validates both measures. 2007 terms-of-use Bröder, Arndt Gaissmaier, Wolfgang Bröder, Arndt Gaissmaier, Wolfgang Sequential processing of cues in Memory-based multiattribute decisions 2014-05-28T06:27:58Z 2014-05-28T06:27:58Z Psychonomic Bulletin & Review ; 14 (2007), 5. - S. 895-900 eng

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