Evaluating Cultural Industries : Investigating Visitors' Satisfaction in Theatres
| Type of Publication: | Journal article |
| URI (citable link): | http://nbn-resolving.de/urn:nbn:de:bsz:352-137363 |
| Author: | Boerner, Sabine; Moser, Volker; Jobst, Johanna |
| Year of publication: | 2011 |
| Published in: | The Service Industries Journal ; 31 (2011), 6. - pp. 877-895. - ISSN 0264-2069 |
| DOI (citable link): | https://dx.doi.org/10.1080/02642060902960792 |
| Summary: |
This study investigates visitors’ satisfaction with their subjective experience in theatres. Reconciling research on theatre marketing and theatre studies, a model of visitors’ satisfaction in theatre is suggested and an instrument to capture visitors’ satisfaction and its determinants is developed. Results from a field study (n = 158) on three performances of ‘Twelfth Night or What You Will’ (Shakespeare) in a German community theatre revealed spectators’ perception of stage direction and their emotional response as significant determinants. Comparing experienced to inexperienced visitors’ judgements, no differences were found. Conclusions for theatre marketing are drawn.
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| Subject (DDC): | 350 Public Administration |
| Keywords: | visitors’ satisfaction in theatre, subjective judgements, experienced theatregoers, inter-rater agreemen |
| Link to License: | In Copyright |
| Bibliography of Konstanz: | Yes |
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BOERNER, Sabine, Volker MOSER, Johanna JOBST, 2011. Evaluating Cultural Industries : Investigating Visitors' Satisfaction in Theatres. In: The Service Industries Journal. 31(6), pp. 877-895. ISSN 0264-2069. Available under: doi: 10.1080/02642060902960792
@article{Boerner2011Evalu-13736, title={Evaluating Cultural Industries : Investigating Visitors' Satisfaction in Theatres}, year={2011}, doi={10.1080/02642060902960792}, number={6}, volume={31}, issn={0264-2069}, journal={The Service Industries Journal}, pages={877--895}, author={Boerner, Sabine and Moser, Volker and Jobst, Johanna} }
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