Evaluating Cultural Industries : Investigating Visitors' Satisfaction in Theatres

Publikationstyp: Zeitschriftenartikel
URI (zitierfähiger Link): http://nbn-resolving.de/urn:nbn:de:bsz:352-137363
Autor/innen: Boerner, Sabine; Moser, Volker; Jobst, Johanna
Erscheinungsjahr: 2011
Erschienen in: The Service Industries Journal ; 31 (2011), 6. - S. 877-895. - ISSN 0264-2069
DOI (zitierfähiger Link): https://dx.doi.org/10.1080/02642060902960792
Zusammenfassung:
This study investigates visitors’ satisfaction with their subjective experience in theatres. Reconciling research on theatre marketing and theatre studies, a model of visitors’ satisfaction in theatre is suggested and an instrument to capture visitors’ satisfaction and its determinants is developed. Results from a field study (n = 158) on three performances of ‘Twelfth Night or What You Will’ (Shakespeare) in a German community theatre revealed spectators’ perception of stage direction and their emotional response as significant determinants. Comparing experienced to inexperienced visitors’ judgements, no differences were found. Conclusions for theatre marketing are drawn.
Fachgebiet (DDC): 350 öffentliche Verwaltung
Schlagwörter: visitors’ satisfaction in theatre, subjective judgements, experienced theatregoers, inter-rater agreemen
Link zur Lizenz: Deposit-Lizenz
Universitätsbibliographie: Ja

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BOERNER, Sabine, Volker MOSER, Johanna JOBST, 2011. Evaluating Cultural Industries : Investigating Visitors' Satisfaction in Theatres. In: The Service Industries Journal. 31(6), pp. 877-895. ISSN 0264-2069

@article{Boerner2011Evalu-13736, title={Evaluating Cultural Industries : Investigating Visitors' Satisfaction in Theatres}, year={2011}, doi={10.1080/02642060902960792}, number={6}, volume={31}, issn={0264-2069}, journal={The Service Industries Journal}, pages={877--895}, author={Boerner, Sabine and Moser, Volker and Jobst, Johanna} }

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