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The B-Class goes to China : a case study on product entry strategy and product positioning

The B-Class goes to China : a case study on product entry strategy and product positioning

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SANDER, Matthias, Alexandra STRASSBURGER, 2010. The B-Class goes to China : a case study on product entry strategy and product positioning

@techreport{Sander2010BClas-13488, title={The B-Class goes to China : a case study on product entry strategy and product positioning}, year={2010}, author={Sander, Matthias and Straßburger, Alexandra} }

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