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Self-regulation of consumer decision making and behavior : the role of implementation intentions

Self-regulation of consumer decision making and behavior : the role of implementation intentions

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GOLLWITZER, Peter M., Paschal SHEERAN, 2009. Self-regulation of consumer decision making and behavior : the role of implementation intentions. In: Journal of Consumer Psychology. 19(4), pp. 593-607. ISSN 1057-7408. Available under: doi: 10.1016/j.jcps.2009.08.004

@article{Gollwitzer2009Selfr-1318, title={Self-regulation of consumer decision making and behavior : the role of implementation intentions}, year={2009}, doi={10.1016/j.jcps.2009.08.004}, number={4}, volume={19}, issn={1057-7408}, journal={Journal of Consumer Psychology}, pages={593--607}, author={Gollwitzer, Peter M. and Sheeran, Paschal} }

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