Impact of virtual advertising in sports events

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SANDER, Matthias, Claudia Fantapié ALTOBELLI, 2010. Impact of virtual advertising in sports events. 9th International Marketing Trends Conference. Venice, 21. Jan 2010 - 23. Jan 2010. In: Proceedings of the 9 th International Marketing Trends Conference 2010, Venice, January 21 - 23. 9th International Marketing Trends Conference. Venice, 21. Jan 2010 - 23. Jan 2010

@inproceedings{Sander2010Impac-12728, title={Impact of virtual advertising in sports events}, year={2010}, booktitle={Proceedings of the 9 th International Marketing Trends Conference 2010, Venice, January 21 - 23}, author={Sander, Matthias and Altobelli, Claudia Fantapié} }

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