## The Market as an Object of Attachment : Exploring Postsocial Relations in Financial Markets

2000
Brügger, Urs
Journal article
##### Published in
Canadian Journal of Sociology ; 25 (2000), 2. - pp. 141-168. - ISSN 0318-6431
##### Abstract
This paper rests on the assumption of an increased presence and relevance of object worlds in the social world. !t holds that this influx of object worlds coincides with changing patterns of human relatedness that can be gIossed by the notion postsocial forms. Postsocial forms include object-relationships where the objects are non-human entities. One characteristic of the present situation is that perhaps for the first time in recent history it appears unclear whether other persons are, for human beings. the most fascinating part of their environment. Objects rnay also be the risk winners of the relationship risks which many authors find inherent in contemporary human relations. Postsocial forms "step into the place" of social relations where these empty out, where they lose some of the meaningfulness they have had in earlier periods. A condition for understanding Ihis role of objects is that we develop, in sodal theory, adequate concepts of objects that break with the tradition of seeing them merely as abstract technologies that promote alienation or as fetishized commodities that freeze and numb any human or political potential (Marx). In this paper, we use a different conception developed in an earlier paper. We also explore in some detail a notion of postsocial relatedness that is based on the idea of a dynamie of warnings and Iacks of fulfilment. The paper explores this framework in the area of financial markets, where traders relate to the market as an object of attachmentt within an environment of reiterated Iacks.
##### Summary in another language
Les auteurs constatent la présence et l'importance grandissantes de mondes d'objets au sein de l'univers social -- afflux qui refléterait une transformation des rapports humains, exprimée par la notion de "formes postsociales". Ces formes incluent des relations objectales au sein desquelles l'objet désigne une entité matérielle (c.-à-d. non humaine). Pour la première fois, dans l'histoire récente tout du moins, les autres êtres humains ne sont peut-être plus les éléments les plus fascinants de notre univers. Les objets seraient le pari gagnant d'un modèle de factorisation des risques inhérents aux relations humaines que relèvent de nombreux chercheurs. Les formes dites postsociales s'instaurent quand les relations sociales se vident du sens qu'elles avaient jusqu'alors. Pour mieux comprendre ce phénomène, il est impératif de repenser les concepts traditionnels, qui voient les objets comme des technologies abstraites aliénantes ou des commodités fétichisées, obnubilant tout potentiel humain ou politique (Marx). Nous développons ici un concept différent, ébauché dans une étude antérieure. Nous explorons également la notion de rapports postsociaux d'après une dynamique de désirs et de besoins inassouvis -- notamment dans l'univers boursier, où les agents entretiennent avec le marché des relations objectales fondées sur des manques réitérés.
##### Subject (DDC)
300 Social Sciences, Sociology
##### Cite This
ISO 690KNORR, Karin, Urs BRÜGGER, 2000. The Market as an Object of Attachment : Exploring Postsocial Relations in Financial Markets. In: Canadian Journal of Sociology. 25(2), pp. 141-168. ISSN 0318-6431. Available under: doi: 10.2307/3341821
BibTex
@article{Knorr2000Marke-11655,
year={2000},
doi={10.2307/3341821},
title={The Market as an Object of Attachment : Exploring Postsocial Relations in Financial Markets},
number={2},
volume={25},
issn={0318-6431},
pages={141--168},
author={Knorr, Karin and Brügger, Urs}
}

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