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Reception and Acceptance of Constructive Coverage by the Audience : design of an Experimental Study

Reception and Acceptance of Constructive Coverage by the Audience : design of an Experimental Study

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ANNABRING, Ute, Monika SPOHRS, 2004. Reception and Acceptance of Constructive Coverage by the Audience : design of an Experimental Study

@techreport{Annabring2004Recep-11128, series={Diskussionsbeiträge der Projektgruppe Friedensforschung}, title={Reception and Acceptance of Constructive Coverage by the Audience : design of an Experimental Study}, year={2004}, number={56}, author={Annabring, Ute and Spohrs, Monika}, note={Ersch. auch im Verlag Irena Regener, Berlin} }

2004 2011-03-25T09:25:45Z 2011-03-25T09:25:45Z Spohrs, Monika eng Reception and Acceptance of Constructive Coverage by the Audience : design of an Experimental Study Annabring, Ute This paper presents the design of an experimental study that is part of the project Media as mediators of democratization, peace-building and reconciliation in post-war societies of the Peace Research Group at the University of Konstanz.<br />The study is intended to assess the extent to which it is possible to modify the cognitive framing of news text material (in the direction of constructive conflict-coverage) without being rejected by the recipient for reasons of cognitive dissonance in regard to social beliefs.<br />The results of the study are expected to show, on the one hand, whether text material developed according to previously worked-out strategies for de-escalation oriented reporting will arouse attention, and whether the reader will consequently develop the intended mental concept of the presented conflict. This aspect will be measured by giving test subjects prepared text material (original articles, escalation-oriented, de-escalation oriented and solution oriented), which they are asked to read and then reproduce. The written reproductions will be analyzed using a quantitative coding schedule.<br />We will also investigate whether and how constructed text material is received and evaluated with regard to entertainment value, news content, credibility and balance. These aspects will be measured using a questionnaire that the test subjects will be requested to answer after having read each text.<br />The texts are related to three different events in post-war Yugoslavia. Each event is presented on the four different levels, resulting in 12 different texts.<br />The sample will be representative for the typical readership of three prestigious German newspapers. Each subject will receive three different text versions with randomly assigned levels of escalation or de-escalation orientation. Spohrs, Monika application/pdf Annabring, Ute deposit-license

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