Publikation:

Pseudo-Opinions in Online Surveys : Evidence to Recontextualize the Imputed Meaning Hypothesis

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2023

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Andersen, Henrik K.
Mayerl, Jochen
Junkermann, Justus

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Survey Research Methods. European Survey Research Association. 2023, 17(2), pp. 205-217. eISSN 1864-3361. Available under: doi: 10.18148/srm/2023.v17i2.7943

Zusammenfassung

Pseudo-opinions refer to survey respondents giving answers to topics they are unfamiliar with. They are widespread but the reasons why respondents do not just admit they “don’t know” are not well-understood. We investigate the underlying mechanisms for pseudo-opinions in online surveys: do respondents satisfice and perform a “mental coin-flip,” or do they optimize and attempt to “impute a meaning” to the unknown question and answer accordingly? And can we reduce the prevalence of pseudo-opinions by expressing to respondents that it is okay not to have an opinion? To do so, we use fictitious issues. These are survey questions about nonexistent topics and things. We use response latencies as an indicator for the mode of responding, on a continuum from automatic-spontaneous to controlled-deliberate, to investigate whether pseudo-opinions are the result of satisficing or optimizing. We also conduct a survey experiment in which the presence of an explicit “don’t know” category is randomly assigned. The sample (n = 1288) consists of data collected in August 2019 from an online panel provider. The target population was defined as adults between 18–69 years old with internet access residing in Germany. Quotas were put in place for age and sex. We find pseudo-opinions are predicted by faster, automatic responses. This contradicts the widely-assumed imputed meaning model of pseudo-opinions. The presence of an explicit “don’t know” category reduces pseudo-opinions dramatically but does not moderate the effect of deliberate or automatic responding on pseudo-opinions.

Zusammenfassung in einer weiteren Sprache

Fachgebiet (DDC)
300 Sozialwissenschaften, Soziologie

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Pseudo-opinions, fictitious issues, survey methodology, online surveys, response latencies

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ISO 690ANDERSEN, Henrik K., Jochen MAYERL, Felix WOLTER, Justus JUNKERMANN, 2023. Pseudo-Opinions in Online Surveys : Evidence to Recontextualize the Imputed Meaning Hypothesis. In: Survey Research Methods. European Survey Research Association. 2023, 17(2), pp. 205-217. eISSN 1864-3361. Available under: doi: 10.18148/srm/2023.v17i2.7943
BibTex
@article{Andersen2023-08-08Pseud-67536,
  year={2023},
  doi={10.18148/srm/2023.v17i2.7943},
  title={Pseudo-Opinions in Online Surveys : Evidence to Recontextualize the Imputed Meaning Hypothesis},
  number={2},
  volume={17},
  journal={Survey Research Methods},
  pages={205--217},
  author={Andersen, Henrik K. and Mayerl, Jochen and Wolter, Felix and Junkermann, Justus},
  note={German Research Foundation grant WO 2242/1-1 to F.W.}
}
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German Research Foundation grant WO 2242/1-1 to F.W.
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