Publikation:

Web survey entry selection by a mailed invitation letter

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Selkaelae_2-a08mh5ftljnw3.pdf
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2021

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Selkälä, Arto
Viinamäki, Leena
Suikkanen, Asko

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Sonstiges, textgebunden (z.B. Gutachten, Blogbeiträge)
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Published

Erschienen in

Survey Practice Vol. 14, Issue 1, 2021. Available under: doi: 10.29115/SP-2021-0003

Zusammenfassung

The invitation methods of web surveys have been studied from various perspectives, but less is still known about how demographic factors affect the selection of entry options in mailed web survey invitation letters. In a postal invitation letter, we provided the following three options to enter our web survey: using the URL address, emailing the researcher to get a link to the web survey, and texting one’s email address to the researcher to get a link to the web survey. The results of the multinomial logistic regression model show that the odds of selecting the option “Response link by email” is 4.1 times higher for those who have a primary education than for those who have an upper secondary education. In addition, an increase of one year in the respondent’s age increased the odds of selecting the “Response link by email” option by approximately 5%. In conclusion, older and less educated people tend to select less cognitively burdening entry options.

Zusammenfassung in einer weiteren Sprache

Fachgebiet (DDC)
150 Psychologie

Schlagwörter

web-push survey, mixed-mode survey, web survey, invitation method, entry option, logistic regression

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ISO 690SELKÄLÄ, Arto, Leena VIINAMÄKI, Asko SUIKKANEN, Ulf-Dietrich REIPS, 2021. Web survey entry selection by a mailed invitation letter. In: Survey Practice Vol. 14, Issue 1, 2021. Available under: doi: 10.29115/SP-2021-0003
BibTex
@misc{Selkala2021surve-53149,
  year={2021},
  doi={10.29115/SP-2021-0003},
  title={Web survey entry selection by a mailed invitation letter},
  author={Selkälä, Arto and Viinamäki, Leena and Suikkanen, Asko and Reips, Ulf-Dietrich}
}
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