Social media institutionalization in the U.S. federal government

Mergel, Ines

Social media institutionalization in the U.S. federal government

Files

Mergel_0-356935.pdf(128.64 KB)

Date

2016

Publication type

Journal article

Publication status

Published

Published in

Government Information Quarterly ; 33 (2016), 1. - pp. 142-148. - ISSN 0740-624X. - eISSN 1872-9517

Abstract

Social media adoption changes the existing organizational technology paradigm of public sector organizations. This paper explains the internal decisions that are necessary before new technologies can be used to support the strategic mission of a government organization and which behavioral and technological changes are integrated into the organization's standard operating procedures. This is an important theoretical contribution, because social media technologies are developed and hosted by third parties outside of government, with government's role limited to reactively evaluating their internal needs, strategic alignment, and existing routines. Evidence from qualitative interviews with social media directors in the U.S. federal government and a digital ethnography of their online practices expand the existing theory of social media adoption by adding two distinct activities: strategic alignment and routinization which lead to the institutionalization of new technologies.

Subject (DDC)

320 Politics

Keywords

New technology adoption; Institutionalization; Social media; U.S. federal government

Cite This

ISO 690

MERGEL, Ines, 2016. Social media institutionalization in the U.S. federal government. In: Government Information Quarterly. 33(1), pp. 142-148. ISSN 0740-624X. eISSN 1872-9517. Available under: doi: 10.1016/j.giq.2015.09.002

BibTex

@article{Mergel2016-01Socia-35189,
  year={2016},
  doi={10.1016/j.giq.2015.09.002},
  title={Social media institutionalization in the U.S. federal government},
  number={1},
  volume={33},
  issn={0740-624X},
  journal={Government Information Quarterly},
  pages={142--148},
  author={Mergel, Ines}
}

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