Twitter users' interest in asteroid 2012 DA14 mirrored the asteroid's trajectory during its Earth flyby
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On February 15, 2013, asteroid 2012 DA14 passed close to Earth during its flyby. We used this opportunity to analyze how the event affected the social-networking community of Twitter. We analyzed whether the flyby of the asteroid elicited more tweets about the asteroid close to the asteroid's trajectory compared to the neutral search term NASA. A spatio-temporal analysis of tweets about NASA revealed a natural movement of the geographical mean from east to west, mirroring the Sun's path through the sky. For the geolocation of users tweeting about the asteroid, this east-west movement changed direction, mirroring the asteroid's trajectory (from south-east to north-west) as soon as the asteroid was potentially visible from Earth. This effect appears to represent emotionally contagious flocking behavior among Twitter users influenced by the position of the asteroid itself.
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STIEGER, Stefan, Viren SWAMI, 2014. Twitter users' interest in asteroid 2012 DA14 mirrored the asteroid's trajectory during its Earth flyby. In: Journal of the Association for Information Science and Technology. 2014, 65(7), pp. 1409-1415. ISSN 0002-8231. eISSN 1097-4571. Available under: doi: 10.1002/asi.23097BibTex
@article{Stieger2014Twitt-31312, year={2014}, doi={10.1002/asi.23097}, title={Twitter users' interest in asteroid 2012 DA<sub>14</sub> mirrored the asteroid's trajectory during its Earth flyby}, number={7}, volume={65}, issn={0002-8231}, journal={Journal of the Association for Information Science and Technology}, pages={1409--1415}, author={Stieger, Stefan and Swami, Viren} }
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