Personalized salutation, power of sender and response rates to Web-based surveys

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Joinson_286966.pdf
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2007
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Joinson, Adam N.
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Computers in Human Behavior. 2007, 23(3), pp. 1372-1383. ISSN 0747-5632. eISSN 1873-7692. Available under: doi: 10.1016/j.chb.2004.12.011
Zusammenfassung

Three studies were conducted to examine the effect of personalized salutation and sender power on signing up to an online survey panel, and subsequent survey response rates. In the first study, significantly more people joined a panel if addressed by a personalized salutation. In Study 2, this effect was replicated using an invitation to leave a second panel. In the final study, a significant salutation effect was found when power of the sender was high, and not when power of the sender was neutral. It is argued that for this sample, power of audience and participant identifiability linked to create a compliance-based motivation to join and maintain membership of an online panel. Implications for the maintenance of online panels, survey response rates, and the collection of sensitive personal information, are discussed.

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Fachgebiet (DDC)
150 Psychologie
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Personalization; Response rates; Salutation; Survey methodology; Power
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ISO 690JOINSON, Adam N., Ulf-Dietrich REIPS, 2007. Personalized salutation, power of sender and response rates to Web-based surveys. In: Computers in Human Behavior. 2007, 23(3), pp. 1372-1383. ISSN 0747-5632. eISSN 1873-7692. Available under: doi: 10.1016/j.chb.2004.12.011
BibTex
@article{Joinson2007Perso-28696,
  year={2007},
  doi={10.1016/j.chb.2004.12.011},
  title={Personalized salutation, power of sender and response rates to Web-based surveys},
  number={3},
  volume={23},
  issn={0747-5632},
  journal={Computers in Human Behavior},
  pages={1372--1383},
  author={Joinson, Adam N. and Reips, Ulf-Dietrich}
}
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