@incollection{FantapieAltobelli2013Virtu-32586,
  year={2013},
  title={Virtuelle Werbung im Sport},
  edition={3., völlig neu bearb. Aufl.},
  number={2},
  isbn={978-3-503-14119-7},
  publisher={Schmidt},
  address={Berlin},
  series={Sportmanagement},
  booktitle={Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing},
  pages={475--502},
  editor={Nufer, Gerd},
  author={Fantapié Altobelli, Claudia and Sander, Matthias}
}

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