@book{Mergel2012Socia-35350,
  year={2012},
  isbn={978-1-118-10993-9},
  publisher={John Wiley & Sons},
  address={New York, NY},
  title={Social Media in the Public Sector Field Guide : Designing and Implementing Strategies and Policies},
  author={Mergel, Ines and Greeves, Bill}
}

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