The Effect of Moral Congruence of Calls to Action and Salient Social Norms on Online Charitable Donations : A Protocol Study

Lade...
Vorschaubild
Dateien
Erceg_2-je94k3r4qa2z7.pdf
Erceg_2-je94k3r4qa2z7.pdfGröße: 927.73 KBDownloads: 165
Datum
2018
Autor:innen
Erceg, Nikola
Cottone, Alessia
Lorimer, Jessica
Manku, Kiran
Pütz, Hannah
Vlašiček, Denis
Willems, Manou
Herausgeber:innen
Kontakt
ISSN der Zeitschrift
Electronic ISSN
ISBN
Bibliografische Daten
Verlag
Schriftenreihe
Auflagebezeichnung
ArXiv-ID
Internationale Patentnummer
Link zur Lizenz
Angaben zur Forschungsförderung
Projekt
Open Access-Veröffentlichung
Open Access Gold
Sammlungen
Core Facility der Universität Konstanz
Gesperrt bis
Titel in einer weiteren Sprache
Forschungsvorhaben
Organisationseinheiten
Zeitschriftenheft
Publikationstyp
Zeitschriftenartikel
Publikationsstatus
Published
Erschienen in
Frontiers in Psychology. Frontiers Research Foundation. 2018, 9, 1913. eISSN 1664-1078. Available under: doi: 10.3389/fpsyg.2018.01913
Zusammenfassung

Online advertising is an important tool that can be utilized by charities to elicit attention and funding. A critical examination of advertisement strategies is thus necessary to increase the efficacy of fundraising efforts. Previous studies have shown that individuals' moral views and perceptions of social norms can play important roles in charitable behavior. Thus, the current protocol describes a study to examine whether framing charitable advertisements in line with participants' morality and increasing the salience of descriptive social norms increases subsequent charitable behavior. We describe experimental, online methods, whereby participants are provided with a framed call-to-action and normative information within a custom-developed application or existing survey platform. Furthermore, in the exploratory fashion, we discuss the possibility of collecting participants' Facebook data and predicting moral profiles from this data. If there is an increased rate of donations as a result of moral compatibility and/or increased norm salience, charities can leverage this knowledge to increase the donations by tailoring their campaigns in a more appealing way for their prospective donors. Moreover, if it turns out to be possible to predict one's moral profile from Facebook footprints, charities can use this knowledge to find and target people that are more likely to support their cause. However, this introduces important ethical questions that are discussed within this protocol.

Zusammenfassung in einer weiteren Sprache
Fachgebiet (DDC)
150 Psychologie
Schlagwörter
charitable behavior, moral foundations, moral identity internalization, social norms, Facebook data
Konferenz
Rezension
undefined / . - undefined, undefined
Zitieren
ISO 690ERCEG, Nikola, Matthias BURGHART, Alessia COTTONE, Jessica LORIMER, Kiran MANKU, Hannah PÜTZ, Denis VLAŠIČEK, Manou WILLEMS, 2018. The Effect of Moral Congruence of Calls to Action and Salient Social Norms on Online Charitable Donations : A Protocol Study. In: Frontiers in Psychology. Frontiers Research Foundation. 2018, 9, 1913. eISSN 1664-1078. Available under: doi: 10.3389/fpsyg.2018.01913
BibTex
@article{Erceg2018Effec-53866,
  year={2018},
  doi={10.3389/fpsyg.2018.01913},
  title={The Effect of Moral Congruence of Calls to Action and Salient Social Norms on Online Charitable Donations : A Protocol Study},
  volume={9},
  journal={Frontiers in Psychology},
  author={Erceg, Nikola and Burghart, Matthias and Cottone, Alessia and Lorimer, Jessica and Manku, Kiran and Pütz, Hannah and Vlašiček, Denis and Willems, Manou},
  note={Article Number: 1913}
}
RDF
<rdf:RDF
    xmlns:dcterms="http://purl.org/dc/terms/"
    xmlns:dc="http://purl.org/dc/elements/1.1/"
    xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#"
    xmlns:bibo="http://purl.org/ontology/bibo/"
    xmlns:dspace="http://digital-repositories.org/ontologies/dspace/0.1.0#"
    xmlns:foaf="http://xmlns.com/foaf/0.1/"
    xmlns:void="http://rdfs.org/ns/void#"
    xmlns:xsd="http://www.w3.org/2001/XMLSchema#" > 
  <rdf:Description rdf:about="https://kops.uni-konstanz.de/server/rdf/resource/123456789/53866">
    <void:sparqlEndpoint rdf:resource="http://localhost/fuseki/dspace/sparql"/>
    <bibo:uri rdf:resource="https://kops.uni-konstanz.de/handle/123456789/53866"/>
    <dc:rights>Attribution 4.0 International</dc:rights>
    <dcterms:hasPart rdf:resource="https://kops.uni-konstanz.de/bitstream/123456789/53866/3/Erceg_2-je94k3r4qa2z7.pdf"/>
    <dc:contributor>Cottone, Alessia</dc:contributor>
    <dcterms:issued>2018</dcterms:issued>
    <dcterms:title>The Effect of Moral Congruence of Calls to Action and Salient Social Norms on Online Charitable Donations : A Protocol Study</dcterms:title>
    <dc:creator>Willems, Manou</dc:creator>
    <dc:contributor>Pütz, Hannah</dc:contributor>
    <dc:date rdf:datatype="http://www.w3.org/2001/XMLSchema#dateTime">2021-06-01T07:51:11Z</dc:date>
    <dc:creator>Lorimer, Jessica</dc:creator>
    <dspace:isPartOfCollection rdf:resource="https://kops.uni-konstanz.de/server/rdf/resource/123456789/43"/>
    <dcterms:available rdf:datatype="http://www.w3.org/2001/XMLSchema#dateTime">2021-06-01T07:51:11Z</dcterms:available>
    <dcterms:abstract xml:lang="eng">Online advertising is an important tool that can be utilized by charities to elicit attention and funding. A critical examination of advertisement strategies is thus necessary to increase the efficacy of fundraising efforts. Previous studies have shown that individuals' moral views and perceptions of social norms can play important roles in charitable behavior. Thus, the current protocol describes a study to examine whether framing charitable advertisements in line with participants' morality and increasing the salience of descriptive social norms increases subsequent charitable behavior. We describe experimental, online methods, whereby participants are provided with a framed call-to-action and normative information within a custom-developed application or existing survey platform. Furthermore, in the exploratory fashion, we discuss the possibility of collecting participants' Facebook data and predicting moral profiles from this data. If there is an increased rate of donations as a result of moral compatibility and/or increased norm salience, charities can leverage this knowledge to increase the donations by tailoring their campaigns in a more appealing way for their prospective donors. Moreover, if it turns out to be possible to predict one's moral profile from Facebook footprints, charities can use this knowledge to find and target people that are more likely to support their cause. However, this introduces important ethical questions that are discussed within this protocol.</dcterms:abstract>
    <dcterms:isPartOf rdf:resource="https://kops.uni-konstanz.de/server/rdf/resource/123456789/43"/>
    <dc:creator>Vlašiček, Denis</dc:creator>
    <dc:contributor>Lorimer, Jessica</dc:contributor>
    <dspace:hasBitstream rdf:resource="https://kops.uni-konstanz.de/bitstream/123456789/53866/3/Erceg_2-je94k3r4qa2z7.pdf"/>
    <dc:creator>Erceg, Nikola</dc:creator>
    <dc:contributor>Erceg, Nikola</dc:contributor>
    <dc:creator>Manku, Kiran</dc:creator>
    <dc:creator>Burghart, Matthias</dc:creator>
    <dc:creator>Pütz, Hannah</dc:creator>
    <dc:contributor>Willems, Manou</dc:contributor>
    <dc:creator>Cottone, Alessia</dc:creator>
    <dc:contributor>Vlašiček, Denis</dc:contributor>
    <dc:contributor>Manku, Kiran</dc:contributor>
    <dc:language>eng</dc:language>
    <foaf:homepage rdf:resource="http://localhost:8080/"/>
    <dc:contributor>Burghart, Matthias</dc:contributor>
    <dcterms:rights rdf:resource="http://creativecommons.org/licenses/by/4.0/"/>
  </rdf:Description>
</rdf:RDF>
Interner Vermerk
xmlui.Submission.submit.DescribeStep.inputForms.label.kops_note_fromSubmitter
Kontakt
URL der Originalveröffentl.
Prüfdatum der URL
Prüfungsdatum der Dissertation
Finanzierungsart
Kommentar zur Publikation
Allianzlizenz
Corresponding Authors der Uni Konstanz vorhanden
Internationale Co-Autor:innen
Universitätsbibliographie
Nein
Begutachtet
Ja
Diese Publikation teilen