Moralizing the corporation : transnational activism and corporate accountability

Holzer, Boris

Moralizing the corporation : transnational activism and corporate accountability

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Date

2010

Authors

Holzer, Boris

ISBN

978-1-84844-759-2

Publisher

Cheltenham: Edward Elgar

Collections

Soziologie

Publication type

Monograph

Publication status

Published

Abstract

This insightful book examines how transnational corporations respond to the challenges of anti-corporate activism and political consumerism. In prominent cases involving major corporations such as Nestle, Nike and Royal Dutch/Shell, transnational activists have successfully mobilized public opinion and consumers against alleged corporate misdemeanours. Campaigns and boycott calls can harm a corporation's image but, as this book points out, public scrutiny also gives corporations the opportunity to present themselves as responsible and accountable corporate citizens who subscribe to the very norms and values propagated by the activists. Academics, scholars and postgraduate students in international business management, organization studies, social movement studies and political sociology will find this book invaluable.

Subject (DDC)

300 Social Sciences, Sociology

Cite This

ISO 690

HOLZER, Boris, 2010. Moralizing the corporation : transnational activism and corporate accountability. Cheltenham:Edward Elgar. ISBN 978-1-84844-759-2

BibTex

@book{Holzer2010Moral-34279,
  year={2010},
  isbn={978-1-84844-759-2},
  publisher={Edward Elgar},
  address={Cheltenham},
  title={Moralizing the corporation : transnational activism and corporate accountability},
  author={Holzer, Boris}
}

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