Trust me, it is High Trust : on Trust and its Measurement
Trust me, it is High Trust : on Trust and its Measurement
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Date
2010
Authors
Walgenbach, Peter
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Working Paper Series / Department of Economics; 2010-09
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Abstract
As the positive impact of trust on business success is widely undisputed, the question of how to measure trust naturally arises. Both expectations of trustworthy behavior and possible gains and losses from a trusting relationship influence the level of trust between two parties or individuals. This paper explores whether an exchange featuring (almost) equal expected gains and expected losses for a trusting individual is evidence for high trust or low trusts; we argue that such an exchange tends to display low trust. A simple trust measure is suggested that can be applied both in experimental and analytical research.
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330 Economics
Keywords
trust; trust measurement; trust as behavior; agency theory; behavioral game theory; investment game
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LUKAS, Christian, Peter WALGENBACH, 2010. Trust me, it is High Trust : on Trust and its MeasurementBibTex
@techreport{Lukas2010Trust-29554, year={2010}, series={Working Paper Series / Department of Economics}, title={Trust me, it is High Trust : on Trust and its Measurement}, number={2010-09}, author={Lukas, Christian and Walgenbach, Peter} }
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