Designing a social media strategy to fulfill your agency's mission
Designing a social media strategy to fulfill your agency's mission
Vorschaubild nicht verfügbar
Dateien
Zu diesem Dokument gibt es keine Dateien.
Datum
2013
Autor:innen
Herausgeber:innen
ISSN der Zeitschrift
eISSN
item.preview.dc.identifier.isbn
Bibliografische Daten
Verlag
Schriftenreihe
Internationale Patentnummer
Link zur Lizenz
oops
EU-Projektnummer
Projekt
Open Access-Veröffentlichung
Sammlungen
Titel in einer weiteren Sprache
Publikationstyp
Zeitschriftenartikel
Publikationsstatus
Published
Erschienen in
The Public Manager ; 42 (2013), 1. - S. 26-29. - ISSN 1061-7639
Zusammenfassung
Social media applications have become acceptable communication and interaction channels in the public sector. Driven by online behavior of citizens, available social networking platforms, and the governments' need to become more participatory, transparent, and collaborative, public managers must design a social media strategy that helps to fulfill the mission of their organization.Social media applications have become acceptable communication and interaction channels in the public sector. Driven by online behavior of citizens, available social networking platforms, and the governments' need to become more participatory, transparent, and collaborative, public managers must design a social media strategy that helps to fulfill the mission of their organization. Social media applications have become the newest wave of e-government and are making government Web sites more interactive and engaging. Tools such as Facebook, Twitter, blogs, and photo- and video-sharing sites have become accepted communication channels in the public sector. The most important driver for social media use in the public sector should be the existing organizational mission and communication strategy of the agency. The organizational goals and objectives drive the extent and types of social media tools an agency should add to the already existing communication channels.
Zusammenfassung in einer weiteren Sprache
Fachgebiet (DDC)
320 Politik
Schlagwörter
Konferenz
Rezension
undefined / . - undefined, undefined. - (undefined; undefined)
Zitieren
ISO 690
MERGEL, Ines, 2013. Designing a social media strategy to fulfill your agency's mission. In: The Public Manager. 42(1), pp. 26-29. ISSN 1061-7639BibTex
@article{Mergel2013Desig-35238, year={2013}, title={Designing a social media strategy to fulfill your agency's mission}, url={https://www.td.org/Publications/Magazines/The-Public-Manager/Archives/2013/Spring/Designing-a-Social-Media-Strategy-to-Fulfill-Agencys-Mission}, number={1}, volume={42}, issn={1061-7639}, journal={The Public Manager}, pages={26--29}, author={Mergel, Ines} }
RDF
<rdf:RDF xmlns:dcterms="http://purl.org/dc/terms/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:bibo="http://purl.org/ontology/bibo/" xmlns:dspace="http://digital-repositories.org/ontologies/dspace/0.1.0#" xmlns:foaf="http://xmlns.com/foaf/0.1/" xmlns:void="http://rdfs.org/ns/void#" xmlns:xsd="http://www.w3.org/2001/XMLSchema#" > <rdf:Description rdf:about="https://kops.uni-konstanz.de/server/rdf/resource/123456789/35238"> <foaf:homepage rdf:resource="http://localhost:8080/"/> <void:sparqlEndpoint rdf:resource="http://localhost/fuseki/dspace/sparql"/> <dcterms:title>Designing a social media strategy to fulfill your agency's mission</dcterms:title> <dcterms:available rdf:datatype="http://www.w3.org/2001/XMLSchema#dateTime">2016-09-12T14:02:52Z</dcterms:available> <dc:creator>Mergel, Ines</dc:creator> <dcterms:abstract xml:lang="eng">Social media applications have become acceptable communication and interaction channels in the public sector. Driven by online behavior of citizens, available social networking platforms, and the governments' need to become more participatory, transparent, and collaborative, public managers must design a social media strategy that helps to fulfill the mission of their organization.Social media applications have become acceptable communication and interaction channels in the public sector. Driven by online behavior of citizens, available social networking platforms, and the governments' need to become more participatory, transparent, and collaborative, public managers must design a social media strategy that helps to fulfill the mission of their organization. Social media applications have become the newest wave of e-government and are making government Web sites more interactive and engaging. Tools such as Facebook, Twitter, blogs, and photo- and video-sharing sites have become accepted communication channels in the public sector. The most important driver for social media use in the public sector should be the existing organizational mission and communication strategy of the agency. The organizational goals and objectives drive the extent and types of social media tools an agency should add to the already existing communication channels.</dcterms:abstract> <dc:language>eng</dc:language> <dcterms:isPartOf rdf:resource="https://kops.uni-konstanz.de/server/rdf/resource/123456789/42"/> <dc:contributor>Mergel, Ines</dc:contributor> <bibo:uri rdf:resource="https://kops.uni-konstanz.de/handle/123456789/35238"/> <dspace:isPartOfCollection rdf:resource="https://kops.uni-konstanz.de/server/rdf/resource/123456789/42"/> <dc:date rdf:datatype="http://www.w3.org/2001/XMLSchema#dateTime">2016-09-12T14:02:52Z</dc:date> <dcterms:issued>2013</dcterms:issued> </rdf:Description> </rdf:RDF>
Interner Vermerk
xmlui.Submission.submit.DescribeStep.inputForms.label.kops_note_fromSubmitter
Prüfdatum der URL
2016-09-07
Prüfungsdatum der Dissertation
Finanzierungsart
Kommentar zur Publikation
Allianzlizenz
Corresponding Authors der Uni Konstanz vorhanden
Internationale Co-Autor:innen
Universitätsbibliographie
Nein