Measuring Implicit Gender-Role Orientation : The Gender Initial Preference Task
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Individuals prefer their name letters over nonname letters, which is known as the name-letter effect (NLE). This research aimed to examine a possible NLE for gender-role orientation (GRO) by rating letters for their gender-typicality in an initial preference task (Gender-IPT). Indeed, a clear NLE appeared: Men rated their initials as more male-typical, whereas women rated them as more female-typical. The Gender-IPT showed good convergent validity with other direct and indirect (Gender Implicit Association Test) measures of GRO as well as predictive validity with sensation seeking and gender-typical everyday life behaviors. The Gender-IPT seems to be a useful and practical indirect measure to assess GRO in a short, convenient, and computer-independent way, complementing other indirect measures of GRO.
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STIEGER, Stefan, Christoph BURGER, Franziska R. SCHILLER, Esther K. SCHULZE, Martin VORACEK, 2014. Measuring Implicit Gender-Role Orientation : The Gender Initial Preference Task. In: Journal of Personality Assessment. 2014, 96(3), pp. 358-367. ISSN 0022-3891. eISSN 1532-7752. Available under: doi: 10.1080/00223891.2013.825622BibTex
@article{Stieger2014Measu-31066, year={2014}, doi={10.1080/00223891.2013.825622}, title={Measuring Implicit Gender-Role Orientation : The Gender Initial Preference Task}, number={3}, volume={96}, issn={0022-3891}, journal={Journal of Personality Assessment}, pages={358--367}, author={Stieger, Stefan and Burger, Christoph and Schiller, Franziska R. and Schulze, Esther K. and Voracek, Martin} }
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