Measuring Implicit Gender-Role Orientation : The Gender Initial Preference Task

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2014
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Burger, Christoph
Schiller, Franziska R.
Schulze, Esther K.
Voracek, Martin
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Journal of Personality Assessment. 2014, 96(3), pp. 358-367. ISSN 0022-3891. eISSN 1532-7752. Available under: doi: 10.1080/00223891.2013.825622
Zusammenfassung

Individuals prefer their name letters over nonname letters, which is known as the name-letter effect (NLE). This research aimed to examine a possible NLE for gender-role orientation (GRO) by rating letters for their gender-typicality in an initial preference task (Gender-IPT). Indeed, a clear NLE appeared: Men rated their initials as more male-typical, whereas women rated them as more female-typical. The Gender-IPT showed good convergent validity with other direct and indirect (Gender Implicit Association Test) measures of GRO as well as predictive validity with sensation seeking and gender-typical everyday life behaviors. The Gender-IPT seems to be a useful and practical indirect measure to assess GRO in a short, convenient, and computer-independent way, complementing other indirect measures of GRO.

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150 Psychologie
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ISO 690STIEGER, Stefan, Christoph BURGER, Franziska R. SCHILLER, Esther K. SCHULZE, Martin VORACEK, 2014. Measuring Implicit Gender-Role Orientation : The Gender Initial Preference Task. In: Journal of Personality Assessment. 2014, 96(3), pp. 358-367. ISSN 0022-3891. eISSN 1532-7752. Available under: doi: 10.1080/00223891.2013.825622
BibTex
@article{Stieger2014Measu-31066,
  year={2014},
  doi={10.1080/00223891.2013.825622},
  title={Measuring Implicit Gender-Role Orientation : The Gender Initial Preference Task},
  number={3},
  volume={96},
  issn={0022-3891},
  journal={Journal of Personality Assessment},
  pages={358--367},
  author={Stieger, Stefan and Burger, Christoph and Schiller, Franziska R. and Schulze, Esther K. and Voracek, Martin}
}
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