Stakeholder management and program planning in German public theaters

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2011
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Nonprofit Management and Leadership. 2011, 22(1), pp. 67-84. ISSN 1048-6682. Available under: doi: 10.1002/nml.20041
Zusammenfassung

Taking the example of a German public professional theater, this study is the first to analyze how stakeholder interests are managed in the process of program planning. We address the following questions: (1) What are the goals and interests of the most influential stakeholders? (2) How are these goals and interests reflected by theater management when deciding the season's program? (3) Which strategies does theater management apply to balance conflicting stakeholder goals and interests? Results of our qualitative study identify five decisions to be made with regard to program planning: selection of the season's theme, plays, stage directors, cast, and chronological order of productions. Four strategies of balancing conflicting stakeholder goals and interests are identified: setting priorities, combining stakeholder interests, focusing on neutral goals, and developing audiences.

Zusammenfassung in einer weiteren Sprache
Fachgebiet (DDC)
320 Politik
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Goal conflict, program planning, public theater, stakeholder theory, strategic management
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ISO 690BOERNER, Sabine, Johanna JOBST, 2011. Stakeholder management and program planning in German public theaters. In: Nonprofit Management and Leadership. 2011, 22(1), pp. 67-84. ISSN 1048-6682. Available under: doi: 10.1002/nml.20041
BibTex
@article{Boerner2011Stake-16483,
  year={2011},
  doi={10.1002/nml.20041},
  title={Stakeholder management and program planning in German public theaters},
  number={1},
  volume={22},
  issn={1048-6682},
  journal={Nonprofit Management and Leadership},
  pages={67--84},
  author={Boerner, Sabine and Jobst, Johanna}
}
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