Response time and click position : cheap indicators of preferences

Chen, Fadong; Fischbacher, Urs

Response time and click position : cheap indicators of preferences

Dateien

Chen_2-xbas4pinwje41.pdfGröße: 1.54 MBDownloads: 10

Datum

2016

Open Access-Veröffentlichung

Open Access Green

Sammlungen

Wirtschaftswissenschaften

Publikationstyp

Zeitschriftenartikel

Publikationsstatus

Published

Erschienen in

Journal of the Economic Science Association. 2016, 2(2), pp. 109-126. ISSN 2199-6776. eISSN 2199-6784. Available under: doi: 10.1007/s40881-016-0026-6

Zusammenfassung

This paper investigates how process data like response time and click position relates to economic decisions. We use a social value orientation experiment, which can be considered as a prototypical multi-attribute decision problem. We find that in the social value orientation task more individualistic subjects have shorter response times than prosocial subjects. Individualistic subjects click more often on their own payoffs than on the others’ payoffs, and they click more often on their own payoffs than prosocial subjects. Moreover, the response time information and the click position information are complementary in explaining subjects’ preferences. These results show that response times and click positions can be used as indicators of people’s preferences.

Fachgebiet (DDC)

330 Wirtschaft

Schlagwörter

Click position; Response time; Social preferences; Experiment

Zitieren

ISO 690

CHEN, Fadong, Urs FISCHBACHER, 2016. Response time and click position : cheap indicators of preferences. In: Journal of the Economic Science Association. 2016, 2(2), pp. 109-126. ISSN 2199-6776. eISSN 2199-6784. Available under: doi: 10.1007/s40881-016-0026-6

BibTex

@article{Chen2016-11Respo-36885,
  year={2016},
  doi={10.1007/s40881-016-0026-6},
  title={Response time and click position : cheap indicators of preferences},
  number={2},
  volume={2},
  issn={2199-6776},
  journal={Journal of the Economic Science Association},
  pages={109--126},
  author={Chen, Fadong and Fischbacher, Urs}
}

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Universitätsbibliographie

Ja