Publikation:

Response time and click position : cheap indicators of preferences

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Chen_2-xbas4pinwje41.pdf
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2016

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http://nbn-resolving.de/urn:nbn:de:bsz:352-2-xbas4pinwje41
DOI (zitierfähiger Link)
https://doi.org/10.1007/s40881-016-0026-6
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oops

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Open Access-Veröffentlichung
Open Access Green

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Wirtschaftswissenschaften: Publikationen
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Published

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Journal of the Economic Science Association. 2016, 2(2), pp. 109-126. ISSN 2199-6776. eISSN 2199-6784. Available under: doi: 10.1007/s40881-016-0026-6

Zusammenfassung

This paper investigates how process data like response time and click position relates to economic decisions. We use a social value orientation experiment, which can be considered as a prototypical multi-attribute decision problem. We find that in the social value orientation task more individualistic subjects have shorter response times than prosocial subjects. Individualistic subjects click more often on their own payoffs than on the others’ payoffs, and they click more often on their own payoffs than prosocial subjects. Moreover, the response time information and the click position information are complementary in explaining subjects’ preferences. These results show that response times and click positions can be used as indicators of people’s preferences.

Zusammenfassung in einer weiteren Sprache

Fachgebiet (DDC)
330 Wirtschaft

Schlagwörter

Click position; Response time; Social preferences; Experiment

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ISO 690CHEN, Fadong, Urs FISCHBACHER, 2016. Response time and click position : cheap indicators of preferences. In: Journal of the Economic Science Association. 2016, 2(2), pp. 109-126. ISSN 2199-6776. eISSN 2199-6784. Available under: doi: 10.1007/s40881-016-0026-6
BibTex
@article{Chen2016-11Respo-36885,
  year={2016},
  doi={10.1007/s40881-016-0026-6},
  title={Response time and click position : cheap indicators of preferences},
  number={2},
  volume={2},
  issn={2199-6776},
  journal={Journal of the Economic Science Association},
  pages={109--126},
  author={Chen, Fadong and Fischbacher, Urs}
}
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