@incollection{Sander2003Brand-36718,
  year={2003},
  title={Brand Equity als Führungsinstrument},
  number={10},
  isbn={978-3-540-00495-0},
  publisher={Springer},
  address={Berlin},
  series={Herausforderungen an das Management},
  booktitle={Leadership in turbulenten Zeiten},
  pages={309--317},
  editor={Berndt, Ralph},
  author={Sander, Matthias}
}

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