@book{Berndt2023Inter-68770,
  year={2023},
  doi={10.1007/978-3-662-66800-9},
  isbn={978-3-662-66799-6},
  publisher={Springer},
  address={Berlin},
  title={International Marketing Management},
  author={Berndt, Ralph and Fantapié Altobelli, Claudia and Sander, Matthias}
}

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