@incollection{Sander2001Rolle-36714,
  year={2001},
  title={Die Rolle von Global Brands im internationalen Wettbewerb},
  isbn={978-3-8006-2513-0},
  publisher={Vahlen},
  address={München},
  booktitle={Erfolgsfaktor Marke : neue Strategien des Markenmanagements},
  pages={189--203},
  editor={Köhler, Richard},
  author={Sander, Matthias}
}

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