@book{FantapieAltobelli2001Inter-37063,
  year={2001},
  isbn={3-8282-0190-3},
  publisher={Lucius & Lucius},
  address={Stuttgart},
  series={Forum Marketing & Management},
  title={Internet-Branding : Marketing und Markenführung im Internet},
  number={3},
  author={Fantapié Altobelli, Claudia and Sander, Matthias}
}

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