@incollection{FantapieAltobelli2002Marke-36716,
  year={2002},
  title={Markenaufbau von Internet-Startups},
  number={9},
  isbn={978-3-540-43196-1},
  publisher={Springer},
  address={Berlin},
  series={Herausforderungen an das Management},
  booktitle={Management-Konzepte für die New Economy},
  pages={183--202},
  editor={Berndt, Ralph},
  author={Fantapié Altobelli, Claudia and Sander, Matthias}
}

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