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Corporate Web 2.0 Applications

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2008

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von Kortzfleisch, Harald
Manouchehri, Shakib
Schaarschmidt, Mario

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https://doi.org/10.1007/978-3-540-73701-8_5
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HASS, Berthold H., ed. and others. Web 2.0 : Neue Perspektiven für Marketing und Medien. Berlin: Springer, 2008, pp. 73-87. ISBN 978-3-540-73700-1. Available under: doi: 10.1007/978-3-540-73701-8_5

Zusammenfassung

The term “Web 2.0”, by using a version number, suggests a misleading technological leap by characterizing a new occupancy of Internet technologies. Rather, in contrast to Web 1.0, which centered on defining and creating destinations for web users, Web 2.0 pertains to people and content. We adopt O’Reilly’s definition of the new occupancy of the Internet, as follows: “Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an ‘architecture of participation’ and going beyond the page metaphor of web 1.0 to deliver rich user experiences” (O’Reilly 2005, p. 13).

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ISO 690VON KORTZFLEISCH, Harald, Ines MERGEL, Shakib MANOUCHEHRI, Mario SCHAARSCHMIDT, 2008. Corporate Web 2.0 Applications. In: HASS, Berthold H., ed. and others. Web 2.0 : Neue Perspektiven für Marketing und Medien. Berlin: Springer, 2008, pp. 73-87. ISBN 978-3-540-73700-1. Available under: doi: 10.1007/978-3-540-73701-8_5
BibTex
@incollection{vonKortzfleisch2008Corpo-37733,
  year={2008},
  doi={10.1007/978-3-540-73701-8_5},
  title={Corporate Web 2.0 Applications},
  isbn={978-3-540-73700-1},
  publisher={Springer},
  address={Berlin},
  booktitle={Web 2.0 : Neue Perspektiven für Marketing und Medien},
  pages={73--87},
  editor={Hass, Berthold H.},
  author={von Kortzfleisch, Harald and Mergel, Ines and Manouchehri, Shakib and Schaarschmidt, Mario}
}
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