@book{Berndt2007Mezin-37067,
  year={2007},
  isbn={978-80-251-1641-8},
  publisher={Computer Press},
  address={Brno},
  title={Mezinárodní marketingový management},
  author={Berndt, Ralph and Fantapié Altobelli, Claudia and Sander, Matthias}
}

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